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If you are advertising your products and services using Facebook Ads, you probably are aware of the major learning curve involved in truly understanding all that Facebook has to offer. To date, Facebook has arguably the best and most accurate data warehouse on the planet. With an active daily audience reach of 1.13 billion people worldwide, it’s hard to not at least consider using Facebook advertising these days. Here are some other stats that may wow you:
Lately, we have been using Facebook ads for some of our other ventures outside of SEO Graphic Design so we know, there is a bit of a learning curve. Google Ads have been the go-to ad source in the SEO world for years but now with the detailed metrics Facebook provides. Google has some real competition! When you are in Facebook ads one of the first things you’ll want to become familiar with will be the terminology that is featured throughout the platform. Before you spend a dime with any advertising platform you need to make sure you understand how everything works. You don’t want to foolishly waste money on ads just because you didn’t understand the platform. Here are two important links from Facebook that will help you get a firm understanding of how the platform works: After you read through the two Facebook links above, you will run into two terms that needs a little more explaining to fully understand: Facebook Reach vs FrequencyFacebook “Reach” and “Frequency” are basically two metrics that show you how many people “saw” your ad and how many times your ad was shown to your audience. Learn How Free Apps Make Money As you’ll see in the video below, statistics that show in your reach and frequency report aren’t exact. Just because Facebook places your ad on a person page/timeline, doesn’t mean that person actually “saw” your ad. Video: Facebook Ads Reach vs FrequencyVideo Takeaway to Remember: Reach x Frequency = Gross Rating Points (GRiPs). This metric will give you an even better clue as to which ads perform the best and where you should spend your money. If you have questions about marketing your products and services on the Facebook Ads platform, feel free to leave a comment below. I’ll be more than happy to help. Learn More Here: Understanding Facebook Ads: Reach vs Frequency Metric via Tumblr Understanding Facebook Ads: Reach vs Frequency Metric I often wondered how people who make apps that are free actually make money and at minimum, recoup the investment required to create an app. The most viral, over-the-night sensation apps all cost money to make yet, they are free…how can that be? The typical cost to have an app developed is $15k+ so how and why would someone want to make it free? In the following article below, Whitney Rhodes of Savvy Apps breaks it down beautifully. Enjoy! How Do FREE Apps Make Money?It may seem counterintuitive, but many of the top grossing apps actually cost nothing to download. Clash of Clans, HBO NOW, and Spotify Music are just some of the free top grossing iOS apps in the App Store according to App Annie. And they’re all free. In a market where the majority of users expect their apps to be free, how do app creators recoup their expenses and profit after the average 4-6 months of time it takes to ship an app? In-app purchases and advertising allow app creators to make money off their free apps. But in order to make money from a free app, you have to do more than just stick paid premium options or ads in your app. Smart app monetization strategies come from understanding what revenue-generating options are available, familiarizing yourself with your market and competition, and leveraging your knowledge of your audience and business to cater the right paid user experience. Here’s what you need to know to make money off your free app. TL;DR
Understand App Monetization OptionsThere are several monetization options available for free apps. In-app purchases and in-app advertising allow apps to bring in revenue while forgoing the initial price tag that can discourage users from downloading the app. Choosing which to use is a matter of the type of app you plan on launching and the nuances of your users. IN-APP PURCHASES An app that utilizes in-app purchases offers a free version of the app that includes additional, optional, paid features. These are commonly seen in gaming apps where users are encouraged to purchase new levels, gear, and items. These types of purchases encourage repeat purchases because they are consumable, such as buying extra lives in Candy Crush Saga. In-app purchases are also found outside the mobile gaming world in apps like Calcbot, 1Password, or even Apple Music. This second category of in-app purchases lets you continue to use what you purchase unlike consumable items that don’t remain once they’re used, such as extra lives in Candy Crush Saga. Free apps that have a paid component to provide access to an additional feature or set of features are referred to as “freemium.“ There are various ways to approach a freemium app. You can offer a free version of your app with reduced features such as with Calcbot (e.g., a user can purchase the “convert” feature) or even let users try a certain feature initially and then lock it down behind an in-app purchase like with Apple Music. The latter approach requires much more development work but is a workaround for there being no true trials in the app stores. iOS and Android apps also offer auto-renewable subscription options for in-app purchases. These subscriptions allow an app to provide content or features over a set amount of time. A good example is our customer FamilySignal, which uses an auto-renewable subscription on iOS for its apps that helps families better stay in touch with one another. Recurring subscriptions are especially useful for apps that have ongoing costs associated with them, such as maintaining servers or creating new content. IN-APP ADVERTISING In-app advertising comes in a variety of sizes, positions and placements in mobile apps. The amount of revenue you generate from in-app advertising is based off of traditional advertising models. Advertising can pay differently for click-throughs, impressions, which countries the users are from, and the format of the ads, with videos tending to be worth more than static ads. There are advertising networks catered for mobile that offer a variety of models and formats within the in-app advertising strategy as well as metrics to keep track of how the ads are performing. Hongkiat runs through some of the big networks here, including Google’s AdMob and Millennial Media. Focus on User GrowthIt doesn’t matter if your free app relies on in-app purchases or in-app advertising, only a small fraction of your users will ever help you generate revenue from your app. That’s why your free app needs to grow a large, active user base so that this small percentage actually amounts to significant revenue. It’s important to think about metrics like free-to-paid conversion rates, lifetime value of a customer, churn rate (for recurring subscriptions), and comparable items. Andreesen-Horowitz recently published a guide to important revenue-focused metrics to help businesses, especially startups, identify the metrics most significant to tracking the health of a company. And John Egan, growth engineer at Pinterest, showed what those metrics look like in a post earlier this year. Without a keen eye on these metrics, you’ll be ill-equipped to grow your app to the point where that minority of users is actually generating revenue. Know Your App Market and UsersDo your research. Examine apps in the app stores, including competitors, to identify best practices for monetizing similar apps. While it’s difficult to surmise exactly how much money your competitors are pulling in, you can identify the types of monetization strategies they use and how they frame their app content for ad impressions or optional transactions. Familiarize yourself with your competitors’ techniques and then ask yourself whether they’re missing a major opportunity. You should note elements of competitor apps you can improve on to enhance your monetization strategy or flat out make a better app. Cultivating a deep understanding of your users is just as important as competitor research in building your app, if not more so. This is especially true for crafting a mobile monetization strategy. Because only a few users of your entire audience will ever pay for something extra in your app or tap on an ad, it’s crucial to know what attracts and motivates your users. Research the demographics and tendencies of your audience and present relevant advertising for what they want. For in-app purchases, you need to balance what your free app offers with the desirability of extra, paid features. Skew too far one way and users will see no value in using your app. Skew too far another way and users won’t purchase additional features. Be Subtle and ActionableRemember the purpose of your app. Mobile users are sophisticated. Few will tolerate an app that’s only focus is making money off advertisements or in-app purchases. Successful free apps weave their monetization efforts into the app so that they feel like a normal part of the user experience. Just how obtrusive your in-app advertising should be depends on the type of app and your audience. A 2014 study by Medialets showed that the top performing banner ad sizes/positions by conversion rate were about 320x50 or 300x250 pixels and took up either a slice of the bottom of the screen, the lower half of the app, or a slice across the center of the screen. Interstitial ads, commonly found in gaming apps, are full-screen video or static image advertisements that can be very obtrusive if not timed correctly. These are often used during natural breaks in the app, like between chapters in a story or levels in a game, to maximize impressions while minimally breaking the flow of the app. Native ads, on the other hand, are ads that are designed to look like they’re part of the app. These are usually seen as sponsored content and promotional videos found in content apps like Facebook and Twitter. It’s just as important to implement an easy to use and actionable purchase system for in-app purchases that makes sense within the app. The best in-app purchases are intuitive and just make sense within the context of the user experience. Concluding NoteMake sure you focus and refine your monetization strategy to your business goals, your market, and your users. If your app is meant to boost your existing brand or business, you may not want to include in-app purchases or advertising. The mere existence of the app can make you money simply by expanding the ways your customers can find and interact with your business. Whatever strategy you implement, keep track of your own data and monitor it to ensure your assumptions are right, especially for free to paid upgrades. Once you have a good stream of data, innovate. Try new things based on this data, test them, and iterate based on your results to find the monetization strategy that works for your users and your business. Source: Original article published by Savvy Apps. Original Post Here: How FREE Apps Actually Make Money via Tumblr How FREE Apps Actually Make Money All companies have blogs, all of them want to engage customers in a dialogue… We create more and more content, but does it make sense? What’s the truth behind it? Herewith we debunk 7 common beliefs about content marketing and reveal which are myths and which are truth. 1. Content Marketing Is ExpensiveMYTH & TRUTH: Creating a good, long post, a valuable ebook, not to mention -a video – can consume lots of time and energy of your team. If you have already forged this Opus Magnum, use it more than once! One piece can be used in several ways. Take care of multiple sharing for your recipients’ good. It’s called repurposing, which means if you put so much effort into creating something valuable, you should distribute it widely and translate it into other educational forms: transform the ample blog post into an infographic, a slideshow, a webinar, and then combine it with some others and give people the new free ebook. Mold multiple materials from one piece of content and it pays itself – but only if you can get as much as possible from it. 2. Content Must Be Packed With Keywords To Be Visible Among Search ResultsMYTH: Definitely not! Current Google’s algorithms are way too smart for this trick. More important is for a post to be fresh and liked by human readers. 3. It’s Hard To Measure Content Marketing EfficacyMYTH: Although revenues from this practice might be rather long-term, you can easily establish KPI’s for your content. They are:
As you can see, defining some KPIs isn’t a problem – the essence of what you expect this content will do and setting realistic goals is what’s fussing about. PRO TIP: Don’t announce you want to make a viral. And speaking of virals… For Monthly Content Marketing Services click here! 4. It’s Likes, Shares and Viral Distribution That CountsMYTH & TRUTH: Your post became the hottest ticket in town? Users spread it from wall to wall, from tweet to retweet? Bombastic! Now it’s time to think about true, measurable profits it can bring you. Do new recipients equal new leads? Will they ever come back to your blog? We don’t want to spoil it for you. It’s rather about making you think of this simple fact: bare likes won’t mean a thing. There must be an idea that includes them into the overall lead and customer acquiring strategy. Does your content do that? Do you combine posts with Lead Generation strategies? 5. Quality Is EverythingTRUTH: Good, valuable, relevant posts or those that show the issue from a new angle are crucial for your marketing. Nonetheless, research shows an interesting oddity: while 92% of companies claim they produce high-quality content, only 54% of them rated their content strategy as efficient (source). Where did that come from? It might occur that both: entrepreneurs and marketers are way too optimistic about their content, which isn’t that good as they see it. It’s really hard to say something new today and make it interesting and digestible. The second option (rather complementary than alternative) is that the content is great but the lead acquisition strategy, tactic of keeping users on the website and contact forms fail. In other words, you may write Pulitzer-winning articles, but they don’t convert into sales. Effect: it is all just a load of hot air. 6. You’re Obliged To Write About A Product Or A BusinessMYTH: Although your content should be educational, don’t restrain your blog to be expanded product catalog or leaflet. Focus on materials useful for your readers. Identify the target group and write something practical for them. Look at this blog – posts not directly related to marketing automation did their work. Many of our readers are owners and marketers in SMB, so they loved “100 free online tools for business: planning, SEO, content, social media.” Also, they liked non-Marketing-Automation post about the world’s youngest entrepreneurs – it was original and exciting (a little ego boost for us). There’s no need to stick to your niche and write only about the product and its entourage. It will drain your ideas within few weeks! 7. Content Marketing = BlogMYTH: No! Content marketing has many blog-concentrated forms that reach further than your domain. Video, infographics, ebooks, templates, webinars or podcasts will definitely spice up your content collection and make them more interesting. It also makes using them easier: you can forge a nice webinar from an ebook, and your readers will be given an opportunity to decide which form they prefer. How’s your content? Do you have it in your company? Do you find it worth trying? Original Article Source: http://blog.salesmanago.com/marketing-automation-2/content-marketing-truths-and-myths/ Read Full Article Here: Content Marketing: Truths and Myths via Tumblr Content Marketing: Truths and Myths NJ SEO Services - Digital Marketing in New Jersey via Tumblr NJ SEO Services - Digital Marketing in New Jersey NJ SEO Services - Digital Marketing in New Jersey - http://youtu.be/_2WEfqUC3XM via Tumblr NJ SEO Services - Digital Marketing in New Jersey -... Be sure to connect with me on Google+ for the latest news on #SEO Graphic Design and Internet #Marketing updates! https://plus.google.com/+Seographicdesign via Tumblr Be sure to connect with me on Google+ for the latest news on... We’ve created a comprehensive list that will teach you everything you need to know about marketing online for eager business owners and beginners alike. In this special blog post we cover topics such as:
Click the link to check out our latest blog post on How To Market Your Business Online. After reading this you will have the knowledge you need to make a smart decision with your time and money. via Tumblr How To Market My Business Online (via https://www.youtube.com/watch?v=Haz_v7TJpuo) Discover why you NEED a mobile website in 2016 directly from Google! via Tumblr (via https://www.youtube.com/watch?v=Haz_v7TJpuo) Discover why... We just set up our account on yelp and we would love to get your feedback! http://www.yelp.com/biz/seo-graphic-design-south-plainfield History SEO Graphic Design Established in 2009. SEO Graphic Design was established in late 2009. It started off as a web design and graphic design company with the intentions of offering “Search Engine Optimization”. In 2012 SEO Graphic Design began offering SEO related services to our customers and monthly clients. We have serviced businesses all over the US, with a concentration on local search marketing in the New Jersey, New York City tri-state area. Contact us directly at - http://seographicdesign.com/ Mobile-Friendly Websites optimized for Local Search traction! via Tumblr Check out SEO Graphic Design on Yelp! |